Ellen Falltrick
Marketing Professional
ABOUT
Ellen is an experienced marketer with a knack for creative storytelling, managing integrated campaign strategies, including lifecycle marketing, and developing founder-voiced thought leadership initiatives.
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She has left a wake of happy customers, including companies ranging from sole proprietorships to VC-backed startups.
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Ellen's unique combination of boundless creativity and ruthless organization enable her to not only ideate great marketing initiatives, but execute them, too.
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A few human notes: Ellen is passionate about painting, climbing mountains and education.
SKILLS & EXPERTISE
Experienced in:​
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Developing thought leadership programs
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Managing integrated campaigns across the org
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Managing digital channels including paid social, organic social and email
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Building lifecycle marketing strategies to acquire, engage and retain customers
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Marketing data security, cloud tech and online communities
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Developing success growth, activation and retention strategies via email and push notifications
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Superpowers:
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Excellent writing
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Strategic thinking
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Digital marketing
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Complex problem solving
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Flawless execution
WORK EXPERIENCE
Jan 2023 - Present
Campaign Manager
Veza
Lost Gatos, CA (Remote)
Mar - Jan 2023
Integrated Marketing Manager
Bravado
San Francisco, CA (Remote)
Apr 2021 - Mar 2022
Email Marketing Manager
Bravado
San Francisco, CA (Remote)
Oct 2020 - Apr 2021
Business Operations Associate
Bravado
San Francisco, CA (Remote)
Jan 2018 - Oct 2020
Senior Account Executive
Engelbrecht Advertising
Chico, CA
EDUCATION
2018-2020
Master's Degree in Business Administration (MBA)
Emphasis in Project Management
California State University, Chico
2014-2018
Bachelor of Science Degree in Business Admin.
Emphasis in Marketing
California State University, Chico
KEY ACHIEVEMENTS
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Leveraged cybersecurity thought leadership programs to develop following of 6,000+
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Successfully leveraged email to grow online community by 1150%+
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Certified as an Associate Project Manager (CAPM) through the National Project Manager Institute
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Repeated hire for complex copy projects
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Hired and managed marketing teams of 10+